Honestly I cannot believe how good this protein is. I sometimes have issues with certain proteins, and was apprehensive to change brands from what I know works, but this hasn't caused me any issues. The protein tastes amazing, AND to top it off has rainbow sprinkles. I make a protein cake out of it every morning, and it doesn't dry out like the other proteins I've used. I'm very impressed and so glad I made the choice I did to jump ship from the company I was with. and.... Let's be real, add sprinkles and I'm in most the time.